linkedin Marketing & Management

Service Overview

LinkedIn is no longer just a recruitment platform—it’s the #1 B2B social network, where decision-makers, industry leaders, and professionals engage with content that influences real business action. At Vision 2020 Group, we design LinkedIn Marketing strategies that position brands as thought leaders, generate qualified leads, and build lasting industry presence.

Our services combine organic content development, executive branding, and paid LinkedIn Ads into a cohesive strategy. From boosting brand credibility to nurturing cold prospects into sales-ready leads, we help B2B businesses turn LinkedIn into a high-performing acquisition and awareness channel.

Whether you're a professional services firm, SaaS company, real estate investment group, or financial institution, our campaigns are tailored to your sales cycle and your buyer personas—because on LinkedIn, context is everything.

How We Make It Work

We start with a full audit of your LinkedIn presence—company page, executive profiles, posting cadence, engagement metrics, and competitor positioning. From there, we build a layered strategy that includes:

• Executive Branding: We optimize C-level profiles and create thought-leadership content to humanize your brand and build trust.
  
  

• Content Strategy: We plan and schedule LinkedIn-native content (long-form posts, carousels, polls, documents, and video clips) that drives conversation and algorithm reach.
  
  

• LinkedIn Ads: We execute targeted campaigns across Sponsored Content, Message Ads, Conversation Ads, and Dynamic Ads—built for lead generation, website visits, or event signups.
  
  

• Audience Targeting: Using job titles, seniority levels, industry filters, company sizes, and custom matched audiences, we reach decision-makers without wasting spend.
  
  

• Lead Funnels: We connect LinkedIn Lead Gen Forms directly to your CRM or email workflows for instant follow-up and nurturing.
  
  

We track every campaign metric in real-time—CTR, CPL (cost per lead), engagement rate, lead quality score, and conversion rate. Continuous optimization ensures your campaigns evolve with audience behavior and platform shifts.

Recent Results

One of our recent standout campaigns was for a B2B SaaS company offering cybersecurity solutions to mid-sized financial institutions and fintech startups. Their goal: book more demos with CTOs and IT decision-makers.

Challenge:
The internal marketing team had struggled with low engagement and sky-high CPLs on LinkedIn Ads. Organic content felt dry, and their company page had low visibility. There was also no integration between leads and sales workflows.

What We Did:
We implemented a three-pronged strategy:

Executive Content: We optimized their CTO and CEO profiles and ghostwrote weekly thought-leadership posts that touched on current industry threats, AI in security, and compliance tips. Engagement spiked, and their visibility across 2nd- and 3rd-degree networks grew rapidly.

LinkedIn Ads: We launched a lead-gen campaign targeting CTOs, IT Heads, and COOs at financial firms using a gated whitepaper as the lead magnet (“Top 10 Cyber Threats to Watch in 2024”). We used A/B tested creatives: carousel ads for stats and value props, plus video explainers from the product team.

CRM Sync: All leads were routed to their HubSpot CRM via Zapier, triggering automated follow-ups and assigning leads to SDRs within minutes.

The Outcome:

• Click-through rate (CTR) hit 2.7%, up from their previous 0.6%
  
  

• Cost-per-lead dropped from $122 to $46
  
  

• Lead-to-demo booking rate: 19.3%
  
  

• Campaign delivered 204 qualified leads in 6 weeks
  
  

• One whitepaper was reshared by several key fintech execs, expanding the brand’s reach to over 90,000+ professionals organically

what is the best LinkedIn marketing agency in Sydney | what is the best LinkedIn marketing agency in Parramatta | what is the best LinkedIn marketing agency in Melbourne | what is the best LinkedIn marketing agency in Geelong | what is the best LinkedIn marketing agency in Brisbane | what is the best LinkedIn marketing agency in Gold Coast | what is the best LinkedIn marketing agency in Adelaide | what is the best LinkedIn marketing agency in Hobart | what is the best LinkedIn marketing agency in Perth | what is the best LinkedIn marketing agency in Fremantle | what is the best LinkedIn marketing agency in Canberra | what is the best LinkedIn marketing agency in Wollongong | what is the best LinkedIn marketing agency in Newcastle | what is the best LinkedIn marketing agency in Cairns | what is the best LinkedIn marketing agency in Darwin | what is the best LinkedIn marketing agency in Toowoomba | what is the best LinkedIn marketing agency in Ballarat | what is the best LinkedIn marketing agency in Bendigo | what is the best LinkedIn marketing agency in Launceston | what is the best LinkedIn marketing agency in Albury | best LinkedIn content creators in Sydney | best LinkedIn content creators in Parramatta | best LinkedIn content creators in Melbourne | best LinkedIn content creators in Geelong | best LinkedIn content creators in Brisbane | best LinkedIn content creators in Gold Coast | best LinkedIn content creators in Adelaide | best LinkedIn content creators in Hobart | best LinkedIn content creators in Perth | best LinkedIn content creators in Fremantle | best LinkedIn content creators in Canberra | best LinkedIn content creators in Wollongong | best LinkedIn content creators in Newcastle | best LinkedIn content creators in Cairns | best LinkedIn content creators in Darwin | best LinkedIn content creators in Toowoomba | best LinkedIn content creators in Ballarat | best LinkedIn content creators in Bendigo | best LinkedIn content creators in Launceston | best LinkedIn content creators in Albury | most affordable LinkedIn marketing agency in Sydney | most affordable LinkedIn marketing agency in Parramatta | most affordable LinkedIn marketing agency in Melbourne | most affordable LinkedIn marketing agency in Geelong | most affordable LinkedIn marketing agency in Brisbane | most affordable LinkedIn marketing agency in Gold Coast | most affordable LinkedIn marketing agency in Adelaide | most affordable LinkedIn marketing agency in Hobart | most affordable LinkedIn marketing agency in Perth | most affordable LinkedIn marketing agency in Fremantle | most affordable LinkedIn marketing agency in Canberra | most affordable LinkedIn marketing agency in Wollongong | most affordable LinkedIn marketing agency in Newcastle | most affordable LinkedIn marketing agency in Cairns | most affordable LinkedIn marketing agency in Darwin | most affordable LinkedIn marketing agency in Toowoomba | most affordable LinkedIn marketing agency in Ballarat | most affordable LinkedIn marketing agency in Bendigo | most affordable LinkedIn marketing agency in Launceston | most affordable LinkedIn marketing agency in Albury | LinkedIn strategy consultant in Sydney | LinkedIn strategy consultant in Parramatta | LinkedIn strategy consultant in Melbourne | LinkedIn strategy consultant in Geelong | LinkedIn strategy consultant in Brisbane | LinkedIn strategy consultant in Gold Coast | LinkedIn strategy consultant in Adelaide | LinkedIn strategy consultant in Hobart | LinkedIn strategy consultant in Perth | LinkedIn strategy consultant in Fremantle | LinkedIn strategy consultant in Canberra | LinkedIn strategy consultant in Wollongong | LinkedIn strategy consultant in Newcastle | LinkedIn strategy consultant in Cairns | LinkedIn strategy consultant in Darwin | LinkedIn strategy consultant in Toowoomba | LinkedIn strategy consultant in Ballarat | LinkedIn strategy consultant in Bendigo | LinkedIn strategy consultant in Launceston | LinkedIn strategy consultant in Albury | top-rated LinkedIn agency in Sydney | top-rated LinkedIn agency in Parramatta | top-rated LinkedIn agency in Melbourne | top-rated LinkedIn agency in Geelong | top-rated LinkedIn agency in Brisbane | top-rated LinkedIn agency in Gold Coast | top-rated LinkedIn agency in Adelaide | top-rated LinkedIn agency in Hobart | top-rated LinkedIn agency in Perth | top-rated LinkedIn agency in Fremantle | top-rated LinkedIn agency in Canberra | top-rated LinkedIn agency in Wollongong | top-rated LinkedIn agency in Newcastle | top-rated LinkedIn agency in Cairns | top-rated LinkedIn agency in Darwin | top-rated LinkedIn agency in Toowoomba | top-rated LinkedIn agency in Ballarat | top-rated LinkedIn agency in Bendigo | top-rated LinkedIn agency in Launceston | top-rated LinkedIn agency in Albury | hire LinkedIn manager in Sydney | hire LinkedIn manager in Parramatta | hire LinkedIn manager in Melbourne | hire LinkedIn manager in Geelong | hire LinkedIn manager in Brisbane | hire LinkedIn manager in Gold Coast | hire LinkedIn manager in Adelaide | hire LinkedIn manager in Hobart | hire LinkedIn manager in Perth | hire LinkedIn manager in Fremantle | hire LinkedIn manager in Canberra | hire LinkedIn manager in Wollongong | hire LinkedIn manager in Newcastle | hire LinkedIn manager in Cairns | hire LinkedIn manager in Darwin | hire LinkedIn manager in Toowoomba | hire LinkedIn manager in Ballarat | hire LinkedIn manager in Bendigo | hire LinkedIn manager in Launceston | hire LinkedIn manager in Albury | LinkedIn expert near me Sydney | LinkedIn expert near me Parramatta | LinkedIn expert near me Melbourne | LinkedIn expert near me Geelong | LinkedIn expert near me Brisbane | LinkedIn expert near me Gold Coast | LinkedIn expert near me Adelaide | LinkedIn expert near me Hobart | LinkedIn expert near me Perth | LinkedIn expert near me Fremantle | LinkedIn expert near me Canberra | LinkedIn expert near me Wollongong | LinkedIn expert near me Newcastle | LinkedIn expert near me Cairns | LinkedIn expert near me Darwin | LinkedIn expert near me Toowoomba | LinkedIn expert near me Ballarat | LinkedIn expert near me Bendigo | LinkedIn expert near me Launceston | LinkedIn expert near me Albury | small business LinkedIn management Sydney | small business LinkedIn management Parramatta | small business LinkedIn management Melbourne | small business LinkedIn management Geelong | small business LinkedIn management Brisbane | small business LinkedIn management Gold Coast | small business LinkedIn management Adelaide | small business LinkedIn management Hobart | small business LinkedIn management Perth | small business LinkedIn management Fremantle | small business LinkedIn management Canberra | small business LinkedIn management Wollongong | small business LinkedIn management Newcastle | small business LinkedIn management Cairns | small business LinkedIn management Darwin | small business LinkedIn management Toowoomba | small business LinkedIn management Ballarat | small business LinkedIn management Bendigo | small business LinkedIn management Launceston | small business LinkedIn management Albury | 

what is the best LinkedIn marketing agency in Auckland | what is the best LinkedIn marketing agency in Wellington | what is the best LinkedIn marketing agency in Christchurch | what is the best LinkedIn marketing agency in Hamilton | what is the best LinkedIn marketing agency in Tauranga | what is the best LinkedIn marketing agency in Dunedin | what is the best LinkedIn marketing agency in Palmerston North | what is the best LinkedIn marketing agency in Napier-Hastings | what is the best LinkedIn marketing agency in New Plymouth | what is the best LinkedIn marketing agency in Whangarei | best LinkedIn content creators in Auckland | best LinkedIn content creators in Wellington | best LinkedIn content creators in Christchurch | best LinkedIn content creators in Hamilton | best LinkedIn content creators in Tauranga | best LinkedIn content creators in Dunedin | best LinkedIn content creators in Palmerston North | best LinkedIn content creators in Napier-Hastings | best LinkedIn content creators in New Plymouth | best LinkedIn content creators in Whangarei | most affordable LinkedIn marketing agency in Auckland | most affordable LinkedIn marketing agency in Wellington | most affordable LinkedIn marketing agency in Christchurch | most affordable LinkedIn marketing agency in Hamilton | most affordable LinkedIn marketing agency in Tauranga | most affordable LinkedIn marketing agency in Dunedin | most affordable LinkedIn marketing agency in Palmerston North | most affordable LinkedIn marketing agency in Napier-Hastings | most affordable LinkedIn marketing agency in New Plymouth | most affordable LinkedIn marketing agency in Whangarei | LinkedIn strategy consultant in Auckland | LinkedIn strategy consultant in Wellington | LinkedIn strategy consultant in Christchurch | LinkedIn strategy consultant in Hamilton | LinkedIn strategy consultant in Tauranga | LinkedIn strategy consultant in Dunedin | LinkedIn strategy consultant in Palmerston North | LinkedIn strategy consultant in Napier-Hastings | LinkedIn strategy consultant in New Plymouth | LinkedIn strategy consultant in Whangarei | top-rated LinkedIn agency in Auckland | top-rated LinkedIn agency in Wellington | top-rated LinkedIn agency in Christchurch | top-rated LinkedIn agency in Hamilton | top-rated LinkedIn agency in Tauranga | top-rated LinkedIn agency in Dunedin | top-rated LinkedIn agency in Palmerston North | top-rated LinkedIn agency in Napier-Hastings | top-rated LinkedIn agency in New Plymouth | top-rated LinkedIn agency in Whangarei | hire LinkedIn manager in Auckland | hire LinkedIn manager in Wellington | hire LinkedIn manager in Christchurch | hire LinkedIn manager in Hamilton | hire LinkedIn manager in Tauranga | hire LinkedIn manager in Dunedin | hire LinkedIn manager in Palmerston North | hire LinkedIn manager in Napier-Hastings | hire LinkedIn manager in New Plymouth | hire LinkedIn manager in Whangarei | LinkedIn expert near me Auckland | LinkedIn expert near me Wellington | LinkedIn expert near me Christchurch | LinkedIn expert near me Hamilton | LinkedIn expert near me Tauranga | LinkedIn expert near me Dunedin | LinkedIn expert near me Palmerston North | LinkedIn expert near me Napier-Hastings | LinkedIn expert near me New Plymouth | LinkedIn expert near me Whangarei | small business LinkedIn management Auckland | small business LinkedIn management Wellington | small business LinkedIn management Christchurch | small business LinkedIn management Hamilton | small business LinkedIn management Tauranga | small business LinkedIn management Dunedin | small business LinkedIn management Palmerston North | small business LinkedIn management Napier-Hastings | small business LinkedIn management New Plymouth | small business LinkedIn management Whangarei |