OOH & Digital Marketing Agency in Australia

lift Advertising (elevator Advertising)

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Service Overview

Lifts Advertising (Elevator Advertising) is a unique, proximity-based out-of-home format that delivers your message directly to people in enclosed spaces where attention levels are high and distractions are low. These ads are placed inside or just outside Lifts/Elevators in residential buildings, office towers, hotels, hospitals, shopping malls, and mixed-use complexes, offering hyper-targeted visibility in high-footfall areas.

What makes elevator advertising so effective is the captive nature of the environment. Riders typically spend 10–59 seconds in an elevator, often checking their surroundings. This presents a rare opportunity for your brand to gain focused attention — especially when your ad is strategically positioned at eye level.

At Vision 2020 Group, we provide full-service elevator advertising campaigns, from targeted location selection to custom design, installation, and performance tracking. Whether your objective is lead generation, local brand awareness, event promotion, or product trials, lift ads allow you to connect with your audience on a daily, repetitive basis—right where they live, work, or shop.

How We Make It Work

Location Strategy & Audience Targeting

- We begin by mapping out the type of buildings most relevant to your campaign—be it luxury residential towers, corporate office buildings, private clinics, or commercial complexes.
- We work with building management and OOH networks to gain access to prime elevator ad real estate in high-rise towers and high-footfall locations.
- Using demographic data, building profiles, and daily movement patterns, we ensure your message reaches the right audience, repeatedly and effectively.

Format Flexibility

- We offer various ad formats including:
  - Vinyl door wraps
  - Cabin interior panels
  - Mirror decals
  - Digital Lift screens (with animated or static content)
- Ads are placed at eye-level for maximum visibility and retention. In the case of digital Lift screens, we can run dynamic creatives, rotate multiple messages, and even target specific time slots (e.g. morning commute, lunchtime, evening return).

Creative & Message Design

- Since elevator time is brief but repetitive, we design ads that are:
  - Visually bold
  - Simple and clear
  - Actionable (featuring QR codes, promo codes, or local call-to-actions)
- Messaging is tailored for maximum recall and repetition-based reinforcement, ideal for real estate launches, financial services, clinics, fitness studios, F&B, and local service providers.

Execution, Approvals & Monitoring

- We manage end-to-end campaign execution, including:
  - Creative adaptation for each building
  - Installation coordination with building management
  - Regular maintenance and visual checks
- For digital screens, we provide real-time monitoring, campaign rotation, and performance optimization.

Performance & Reporting

- Depending on the format, we report on:
  - Estimated daily footfall per building
  - Total impressions over the campaign period
  - QR code interactions / scan-through rate
  - Duration-based exposure metrics
- Digital formats allow tracking by time slot, content variation, and interaction rate.

Recent Results

We recently launched a Lift Advertising campaign for a private healthcare clinic promoting a new wellness package targeted at working professionals and executives.

Objective:
Drive awareness and appointment bookings for the clinic’s executive health check in nearby business districts and upscale residential towers.

Strategy Collaboration:
Working closely with the client, we determined that elevator ads inside corporate office buildings and premium residences would be ideal, given the audience: mid-to-high-income professionals aged 30–55.

Execution Details:

Ad Placement: 15 office towers + 10 residential buildings
Ad Format: Interior cabin posters + mirror decals + QR codes linking to booking page
Duration: 4-week campaign
Estimated Footfall: ~270,000 total elevator rides across buildings
Creative Message: Focused on health awareness, convenience of location, and limited-time pricing

Results:

Over 1,100 QR code scans, with a conversion rate of 17.6%
Approx. 190 new bookings made within the 4-week window
Client reported a 28% increase in walk-in inquiries from nearby towers
Average ad exposure per person estimated at 3.8 times per week, reinforcing brand recall
Feedback from building managers: strong tenant interest and high dwell-time engagement

Lift Advertising is a smart, hyper-local solution that combines high visibility, minimal distractions, and repetition — all essential for brand memorability and localized impact. At Vision 2020 Group, we help you activate the vertical world of high-rises and towers with compelling, conversion-focused Lift Ads.

Ready to dominate the spaces where your audience literally moves every day? Let’s plan a lift campaign that elevates your brand — one floor at a time.

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lift Advertising (elevator Advertising)

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