OOH & Digital Marketing Agency in Australia

Advertising in Petrol Station & servos

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Service Overview

Petrol Station Advertising (Advertising in Servos) is a highly effective form of out-of-home marketing that reaches audiences in transit zones, where attention is high and distractions are minimal. Drivers and passengers spend anywhere from 3–7 minutes refueling or waiting, which creates a valuable opportunity for brand messaging, awareness campaigns, or hyperlocal promotions.

At Vision 2020 Group, we leverage the power of petrol station environments to connect brands with commuters, car owners, professional drivers, and local shoppers in a way that feels integrated and non-intrusive. From pump-top displays to forecourt signage, digital screens, and even branded window clings or receipts, gas station ads turn everyday stops into mini-billboards for your brand.

How We Make It Work

Station Targeting & Location Planning

- We start by identifying petrol stations that align with your campaign goals:
  - Urban commuter hubs
  - Highway stations
  - Residential zone forecourts
  - Proximity to retail centers, QSRs, or real estate sites
- We analyze daily traffic data, vehicle counts, and local demographics to select high-performing petrol station clusters for optimal reach.

Format & Media Options
We offer a full range of petrol station ad formats, including:

- Pump-top displays (static or digital)
- Forecourt banners or wall panels
- Digital screens at pumps or entrances
- Nozzle wraps and island signage
- Car wash area branding
- Convenience store in-store POS ads
- Branded fuel receipts or QR code coupons

These formats are non-skippable and highly visible — making them ideal for both mass awareness and direct response campaigns.

Creative Messaging

- Since petrol station dwell times are predictable, we craft messages that are:
  - Short and punchy
  - Visually bold with high contrast
  - Designed to trigger instant recall or on-the-spot action (like scanning a QR code, claiming an offer, or visiting a store nearby)
- For digital screens, we rotate multi-message creatives and dayparted content (e.g., breakfast offers in the morning, product ads in the evening).

Execution & Monitoring

- We manage permissions, printing, digital creative uploads, and on-site installation.
- Our team ensures your campaign is maintained throughout its duration, with visuals kept clean, readable, and up-to-date.
- For digital formats, we monitor performance and provide content rotation flexibility.

Reporting & Analytics

- Depending on format and station capabilities, we track:
  - Estimated daily impressions
  - Vehicle footfall per station
  - QR code scans
  - Redemption rates for promotions
- We also overlay traffic data with campaign timing to estimate reach and frequency, helping you measure ROI even in high-volume zones.

Recent Results

We recently ran a petrol station campaign for a consumer banking client promoting a new fuel cashback credit card.

Objective:
Raise awareness among drivers and daily commuters, encourage card sign-ups, and highlight the fuel cashback benefit in a contextually relevant environment.

Strategy Collaboration:
Together with the client, we identified that petrol stations offered exact audience alignment — car owners who would benefit directly from cashback on fuel spend.

Execution Details:

Location Scope: 25 high-traffic petrol stations across residential zones and main commuting highways
Formats Used:
- Pump-top digital screens with animated card benefit messaging
- Nozzle handle branding
- Branded QR codes linking to the instant application form
- Posters inside convenience store entries
Campaign Duration: 30 days

Results:

Estimated 1.3 million impressions over the campaign period
9,600+ QR scans from pump-top displays
1,850 new card applications, with 74% completed within 24 hours of QR interaction
CTR (Click-through Rate) from QR was 19.3% — exceeding the benchmark for financial service ads
Client also noted a 35% increase in organic brand search volume in locations near the activated stations

Petrol Station Advertising is a powerful, context-driven channel that lets you reach real consumers in real-world, high-engagement moments — where attention isn’t divided and your brand becomes part of their daily rhythm.

At Vision 2020 Group, we help you craft petrol station campaigns that do more than just get seen — they spark action, drive results, and make a lasting impression while the tank is filling.

Want to fuel up your next campaign with strategic OOH visibility? Let’s activate the forecourt for your brand.

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Advertising in Petrol Station & servos

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